The Salty Blog

Care to join me in finding out your ecological footprint?

Thanks to Emily and her sustainable design class at the BAC! Click on the link and answer a very short list of questions.

http://www.earthday.net/footprint

I’ll be honest, here’s what I found:

My total footprint is 21 acres. 4.9 for food, 1.5 for transportation, 6.9 for shelter, and 7.7 for goods and services.

While I fall below the average person’s footprint in the U.S., there would still need to be 4.7 planets if everyone lived like me.

Use the comments link below and let me know what you found!

I’m kidding, I kid…. !!I’m a fan of YOUR babies too. Check out this shopping site from my cousin Kate!

http://www.kateoconnell.babyonthegoathome.com/

Thunder, lightning and torrential rain! A good day to be working at home. Somehow, without fail, January always brings warm weather to these parts.

New happenings this week… I’ve revived my use of Twitter - check out my feed to the upper right or create your own. Easy to not understand the purpose at first, but I’m being convinced as I strive to master all things social media and marketing. You must be wondering how many things I log into every day… let’s see (iGoogle, Yahoo! Mail, Facebook, AIM, Flickr, now maybe Twitter, the weekly Blogger and WordPress, hardly ever MySpace, hate Hotmail but my junk’s there, Outlook of course, and I won’t even go into work-related database and news sites).

Moving on. Got new glasses - pretty funky frames. My prescription hasn’t changed since I was 15, nor has my innate ability for always picking the most expensive model of anything I buy, ugh.

Did some work research on New Songdo City… holy wow. An entirely new $25 billion+ city being built on landfill. Free economic zone, world class education and hospitals, 7-mile bridge, entirely eco-friendly and entirely connected (like you will know if your kid is at the library).

One last thing, if you haven’t explored my Flickr page, I just want to give a little nudge that you all could be using it to share your photos too. It’s an awesome interface for sharing and comments. Flickr also links to the Picnik photo-editing tool if you want to make your photos black & white or add text and graphics for fun.

OK, that’s it. Gary’s off to the Patriots playoff game tomorrow - GO PATS!

Original blog at http://saltyhedman.com

A new survey from the Association of National Advertisers found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks.

Follow the link to the BizReport.com story by Helen Leggatt:

Multicultural Marketers Embrace Social and Mobile Marketing

I thought the New Year should bring a look at the recent Cadbury Dairy Milk chocolate bar advertisement in the UK:

Watch it with music for sure!

The ad is credited to agency Fallon International, and it became a hit all over the world through sites like YouTube. A prime example of how our advertising cultures are melding through new media technology.

The ad doesn’t even mention chocolate. So why the gorilla?

Laurence Green, head of Fallon International’s London office, spoke with NPR just over a week ago, and I sat in a parking lot to listen… It turns out Cadbury needed a boost to its market share, but it knew there was no “new” news to speak of. But Cadbury believed that its chocolate represented a “simple bit of joy in people’s lives” - and who can argue that this video doesn’t emphasize just that?

Ready for America?

Green admitted great generalization when he said there was a certain “degree of literacy in the UK [advertising] market that may not be matched in America” (ouch). He believed the country’s “decades of creatively-led advertising” were due to its low tolerance for sales people. He suggested the UK involves the consumer through richer and more “charming” communications than we do here in the States.

I’d love to hear your examples from the U.S. that may contradict..?

We hope everyone had a healthy and hearty new years celebration!