The Salty Blog

It’s officially official. I’m happy to report that I’m starting with experience marketing agency George P. Johnson (GPJ) next month!

I’m very excited for this new opportunity. I’ve had a good few years at my current PR agency, but change is very welcome. GPJ is an incredible environment for me to stick around in for hopefully a long time, and that includes the fact that it’s an hour less of a commute and it provides me with a much more international career experience.

If you’re curious about what “experience marketing” means, it is a focus on customer participation and engagement across the entire range of face-to-face marketing and communication formats: trade shows, conferences, sports, entertainment, lifestyle, mobile and street marketing.

GPJ clients include many of the largest auto manufacturers, pharma, high tech… and namely RIM/BlackBerry, which GPJ hooked on with the John Mayer tours of 2007 and 2008. The creative space at the North Easton, MA mill building is just awesome, and the people are too. I can’t wait to get back there.

More to come when I start in July!

This entry was posted on Wednesday, June 18th, 2008 at 10:16 am and is filed under life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.