Last year, Norway declared it would be “carbon neutral” by 2050 – generating no net greenhouse gasses into the air. In January, however, it upped the ante to 2030.
As reported in the International Herald Tribune today, this kind of commitment will likely require real sacrifice closer to home, such as driving less, flying less and putting restrictions on business. It might also be a lot of financial and political talk. Norway is a wealthy country and the third leading exporter of oil in the world.
For the right reasons or not-entirely-selfless reasons, Norway, Wal-Mart, the Vatican and more are making great strides in the right direction. The vision is right, and I think we’ve all seen this tone spread greatly over the last couple of years – mostly across the corporate world.
Yeah, I love that Patagonia reserves 1% of its sales for the planet, but what that does most is “strongly urge” others to do the same. When Wal-Mart “suggests” its suppliers aim to be carbon-neutral, sure as heck they’re gonna have to budge. And whatever Norway wants to do to achieve its goal, the country is now placing its flag on the peak for every other country to climb.
No one wants to be the last shopper at the grocery store with a plastic bag.
by stacey
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