The Salty Blog

Corporate participation in community service programs has increased exponentially in the last few years. My own agency, Brodeur Partners, allows its employees to participate in eight hours of community service on company time each year. I suspect a lot of companies do this, and it’s great. Our parent company, Omnicom Group, however, is setting a new standard for us this weekend!

This Saturday marks the 19th annual city-wide Serve-a-thon event in Boston, orchestrated by non-profit organization City Year. Omnicom is bringing in the largest corporate team and making huge investments in the South Boston community – namely the Gavin Middle School, the Old Colony Housing development, and the Old Colony Teen Center.

Financial leaders from Omnicom agencies all over the world are arriving in town early for a conference in order to join together to participate in this day of transformation. In addition, colleagues from all (well, almost all) of our Boston-area agencies are also ready to sweat it out for a great cause this weekend. We’ll have almost 300 friends, families and colleagues with us.

We’ll be painting murals, landscaping, building bookshelves, fixing fences, renovating playgrounds… I look forward to watching our progress throughout the day.

If you’re interested in more info, or in engaging with City Year yourself/as a company in the future, check us out at OmnicomCares.com.